Privacy Policy

Last Updated: 7 June 2026

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1. Introduction

Trendify Beautify ("we", "our", or "us") is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, purchase products, or otherwise interact with our services. This policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and applicable data protection laws.

2. Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us:

Business Name: Trendify Beautify

Address: 20 Wenlock Lane, Ellesmere Port, CH66 2LG, United Kingdom

Email: maximillianconnally08@gmail.com

Telephone: 07845442483

3. Information We Collect

We may collect the following categories of personal data:

Identity Information

• Full name

• Account information

Contact Information

• Billing address

• Shipping address

• Email address

• Telephone number

Transaction Information

• Purchase history

• Payment details

• Refund information

Technical Information

• IP address

• Browser type

• Device information

• Operating system

• Time zone settings

Usage Information

• Website activity

• Pages visited

• Products viewed

• Time spent on the website

Marketing Information

• Marketing preferences

• Subscription preferences

• Consent records

4. How We Collect Information

We collect personal data when:

• You place an order on our website

• You contact us by email, phone, or contact form

• You subscribe to marketing communications

• You browse our website

• Cookies and tracking technologies collect information automatically

• Third-party service providers share information necessary for order fulfilment and payment processing

5. How We Use Your Information

We use personal data to:

Process Orders

• Confirm purchases

• Process payments

• Arrange delivery

• Manage returns and refunds

Provide Customer Support

• Respond to enquiries

• Resolve disputes

• Provide updates regarding orders

Improve Our Services

• Analyse website performance

• Improve user experience

• Prevent fraud and abuse

Marketing Communications

Where legally permitted or where consent has been obtained, we may send promotional emails regarding products, offers, and business updates.

You may withdraw your consent or unsubscribe at any time.

6. Legal Basis for Processing

We process personal data under the following legal bases:

Contractual Necessity

To fulfil customer orders and provide our services.

Legitimate Interests

To operate and improve our business, maintain website security, and prevent fraud.

Legal Obligations

To comply with tax, accounting, consumer protection, and regulatory requirements.

Consent

For certain marketing activities and non-essential cookies.

7. Payment Processing

We accept payments through:

• Credit Cards

• Debit Cards

• Apple Pay

• Google Pay

Payment information is processed securely by authorised payment providers. We do not store complete payment card details on our servers.

8. Dropshipping and Order Fulfilment

Trendify Beautify operates using a dropshipping business model.

To fulfil customer orders, we may share relevant personal information with our suppliers and fulfilment partners, including:

• Customer name

• Delivery address

• Contact information

• Product order details

This information is shared only when necessary to complete your purchase.

9. Third-Party Service Providers

We use trusted third-party providers to operate our business, including:

Wix

Our website hosting and ecommerce platform provider.

Modalyst

Our dropshipping and supplier management platform.

Apple Pay

Payment processing services.

Google Pay

Payment processing services.

Analytics Providers

Used to analyse website performance and improve customer experience.

These providers may process personal information according to their own privacy policies and contractual obligations.

10. Cookies

Our website uses cookies and similar technologies.

Cookies help us:

• Operate the website effectively

• Remember customer preferences

• Analyse website traffic

• Improve website performance

• Support marketing activities

Types of cookies we may use include:

Essential Cookies

Required for website functionality.

Analytics Cookies

Help us understand visitor behaviour.

Functional Cookies

Remember preferences and settings.

Marketing Cookies

Used to measure advertising effectiveness and personalise content.

Where required by law, we will obtain your consent before placing non-essential cookies on your device.

You can manage cookie settings through your browser or cookie preference centre.

11. International Data Transfers

Some of our service providers may store or process personal information outside the United Kingdom or European Economic Area (EEA).

Where international transfers occur, we implement appropriate safeguards including:

• Adequacy decisions

• Standard Contractual Clauses (SCCs)

• Other lawful transfer mechanisms recognised under UK GDPR and GDPR

These safeguards ensure your personal data remains protected.

12. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy.

Retention periods may vary depending on legal, accounting, tax, and operational requirements.

Order and transaction records may be retained for up to six years where required by applicable law.

13. Your Rights

Under UK GDPR and GDPR, you have the right to:

Right of Access

Request access to your personal data.

Right to Rectification

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal data where applicable.

Right to Restrict Processing

Request limitations on how we process your information.

Right to Data Portability

Receive your personal information in a machine-readable format.

Right to Object

Object to processing based on legitimate interests or direct marketing.

Rights Related to Automated Decision-Making

Request human review where legally applicable.

To exercise any of these rights, please contact us using the details provided above.

14. Data Security

We implement appropriate technical and organisational measures designed to protect personal information from:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Disclosure

While we take reasonable precautions, no method of internet transmission or storage can be guaranteed to be completely secure.

15. Children's Privacy

Our products and services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children. If we become aware that personal information from a child has been collected, we will take reasonable steps to delete it.

16. Complaints

If you believe your personal information has been handled unlawfully, you have the right to lodge a complaint with a supervisory authority.

For individuals in the United Kingdom, complaints may be made to the Information Commissioner's Office (ICO).

For individuals in the European Union, complaints may be made to the data protection authority in their country of residence.

We encourage you to contact us first so that we may attempt to resolve your concerns.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments.

Any updates will be posted on this page together with a revised "Last Updated" date.

We encourage customers to review this Privacy Policy periodically.